A startup mobile app and metocean GIS modeling tool aimed at serving the paddleboarding community got its identity and all its graphics from Eternal Brand Communications. The promising mobile solution brings real-time and forecast metocean data–winds, tides, and currents to the fingertips of paddleboarders planning or during their on-water trip or paddle. The app is sure to make paddleboarding safer and more fun. The client was pleased with how the look and feel conveys the tool’s simplicity and utility. Look for PaddleBack in app stores soon!
