Applied Science Associates (ASA), a small environmental and software development firm located in Rhode Island hired Lee to lead them in a full rebrand. They got a brand ID, messaging, architecture, new logo, all new collateral, signage and office decor with the new identity, and two websites (public site with all brochureware and lead generation, and a company intranet. Two short years after the full rollout, ASA was purchased by RPS Group.
